Evolving marketing trends that consumer-facing brands adopt to create a deeper market presence

Marketing is a dynamic world where trends keep changing following advanced technology and the latest strategies. Brands must keep themselves updated to keep up with the pace and stay ahead. Consumer-facing brands especially need to know the essential elements to communicate with their audiences. The current era belongs to the tech-savvy consumers who undertake internet searches before purchasing. So, the brands have to evolve and follow marketing strategies according to the changing behaviors of the customers. Furthermore, they must increase their marketing budget and invest in the latest technological tools.

Here are some of the defining and upcoming marketing trends to know and leverage to make the brand successful.

  1. Brands are adopting unique marketing strategies

To stay ahead of the curve, brands must adopt a combination of unique strategies. Brand marketing reports are one way. They help the companies track their online presence strengths and weaknesses .; allowing businesses to understand their growth in different areas and help them improve and stay on track. Another exciting trend businesses are adopting is influencer marketing. The consumer facing brands are leveraging collaboration with influencers on social media platforms, creating more awareness and reaching an extensive customer base.

There is also a movement in influencer marketing as brands are shifting from celebrity influencers to micro-influencers. Micro-influencers have the potential to create a more significant impact because of their high engagement rate. People connect with them easily and help build trust quickly towards the brand.

As part of unique strategies, brands are also adopting a multichannel strategy where they choose a separate product portfolio for the online and offline channels. It helps avoid channel conflicts as both portfolios have different target audiences. Hence, the message and the media of communication change.

  1. Adopting changing consumer behaviors and patterns

There is an incredible shift in consumers’ buying behavioral patterns. Consumer behavior is changing with lightning speed, and brands must leverage valuable and deep customer insights to influence them. It is crucial to offer an enhanced shopping experience to customers with delightful surprise elements.

The brands that focus on consumer-first strategies will reap the benefits of purchasers’ satisfaction. Consumers do a lot of research online before making their buying decisions. So it becomes crucial to have enough information on the product to enable consumers to take a quick decision.

  1. Experience at the store and buy online

Despite quick online deliveries, some customers prefer the touch-feel experience of the products at a retail store. But they also want to check the reviews, compare rates online and get the convenience of home delivery, along with cash backs and other spot offers online. The trend is expected in the durable consumer segment. As a brand, you must present the best across products and touchpoints.

  1. Following the route of consumer consciousness

Consumers make conscious buying decisions, forcing brands to look into shoppers’ perspectives keenly. For instance, when purchasing mattresses, they go deep into the material used and how eco-friendly they are and do not contain any chemicals. They choose the brands and frequently shop from those that are socially conscious. Today, we are seeing a lot of mattress brands follow the route of consumer consciousness, develop sustainable products, and promote the same.

  1. Brands are leaning towards imbibing wellness factors

The global wellness economy is growing at a much faster pace. Customers are seen to be giving greater importance to health factors while buying a product. People are becoming more health-conscious and spending more on beneficial products for health and are eco-friendly. Thus, brands are imbibing wellness factors into their products.

  1. Leveraging relevant and vernacular content to connect with customers

In a country like India, where language changes in every region, a marketing strategy in a single language is least likely to achieve any goals. Businesses find it beneficial to create marketing content in vernacular languages ​​to connect with customers. Going hyperlocal is advantageous as it helps tap markets in different regions and states. It means targeting consumers specifically in a particular geographical area. Audiences connect better with the brand and its products when they see the content in their regional language.

  1. Making the most of rapidly evolving online retail

Online retail is snowballing, spurred by international brands and large format store competition. Whether a small, medium or large enterprise, every brand is tasting the success of increasing online shoppers worldwide. Everything a consumer wants is in their palms, thanks to e-commerce. With the help of smartphones, customers search for the products and decide which one to buy depending on the brand’s online presence and credibility. The brands must catch up with the pace of growing online retail to run a sustainable business and stay relevant.

  1. Data-driven strategies to generate valuable insights

Companies use data-driven strategies and harness valuable data insights to curate result-oriented campaigns. These data-driven digital marketing techniques enable brands to extract data on every aspect of the business to enhance and generate higher ROI. The approach helps make better decisions based on accurate data rather than intuition.


Businesses are changing rapidly with digital transformation, technology integration, increased consumer awareness and demand for a seamless shopping experience. These emerging marketing trends do provide the consumer-facing brands with a competitive advantage and help in quicker customer acquisition.



Views expressed above are the author’s own.



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